Whether you’re a style blogger or a working professional, chances are you already know the importance of having a good fashion lookbook. You might not have the biggest following yet, but that doesn’t mean you can’t influence people with your unique take on style. If you don’t have one yet, creating one can be an overwhelming task. Here are some tips to get you started:
Research is key
The first step to creating a good lookbook is research. You can’t just throw something together haphazardly; you need to know what kind of look you’re going for. A good lookbook needs to be detailed and this means research. You can’t just throw something together haphazardly; you need to know what kind of look you’re going for. Some general things to check out include: What is your product or service? What are your core values? What is your ideal customer like? What is the main problem you’re trying to solve?
Show, don’t just tell
Your lookbook should show your brand’s personality and never just what you have. You need to demonstrate why your brand is the best and why people should buy from you. A good way to do this is to showcase what makes your brand unique and appeal to certain audiences. For example, if your brand is known for its denim, you could create a lookbook that focuses on the ways denim makes people look and feel. Or, if your brand is known for its classic shirts, you could showcase the different ways the shirt looks with different outfits.
Be selective
If your lookbook is full of images that show off your products, it’s bound to look cluttered and messy. That’s not a good look, especially if your brand’s products are also full of design details. In order to keep your lookbook clean and organized, try to keep the following tips in mind: Use a single source for image research. There are plenty of places online where you can search images and find exactly what you need. Keep your smaller images to a minimum. In order to maximize the space available on your page, you should keep your smaller images such as infographics, tables, and infographics on their own pages. If you keep your small images on their own pages, they’ll have plenty of room to breathe and display their products beautifully.
Don’t be afraid to step out of your comfort zone
Although it’s always nice to have a readymade image to choose from, most brands prefer to create their own graphics. If that’s the case, you might want to consider stepping out of your comfort zone. Creating a brand-new style or image isn’t for the faint of heart. You need to have courage, vision, and the right mindset in order to make a compelling visual. You can find thousands of images online, but it’s important to find the right ones for your brand. A good way to do this is to ask yourself this: what is the most interesting thing about that image that I haven’t seen before? For example, this Infographic About Female Body Language Conquers the Internet:
Use a catalog as your guide
If you’re unsure where to start, a great place to start is with your favorite brands’ catalogs. Most catalogs feature thousands of pieces, so it’s easy to find exactly what you’re looking for. You can search for photos and descriptions, look for similar styles and colors, and even shop around to see if anyone is selling the item you’re looking for nearby.
Bottom line
Whether you’re a stylist or just a person who loves to shop, having a lookbook is a crucial part of marketing your brand. It’s not just about displaying your products, it's about showing off your brand and your style by showcasing the collections of your favorite brands. With a little effort, you can turn your favorite catalogs into a visual lookbook. From there, you can showcase your products and provide inspiration for your own look. If you’ve ever wanted to try a new brand or style, but didn’t know where to start, this guide will help you out. We’ve chosen some of the most inspiring and timeless looks from fashion's greatest designers for our first fashion lookbook.